As we have already mentioned, the main role of SEO techniques is to give you an edge on your competitors online. Today, this is more important than ever, as 80–85% of customers perform some sort of online information check before committing to a transaction, and this figure is very likely to increase. Accordingly, it is extremely rare for a company not to use SEO, as this would mean losing online presence and 80–85% of potential clients.

Besides boosting the online presence of a business, SEO can also be used for several other tasks. One of these is local search optimisation, used to enhance a company’s rankings in a specific location in order to promote it to customers in these locations in distinctive ways. This is especially relevant to businesses that have expanded into many foreign markets or have a substantial number of outlets within a large market.